CREATIVE SERVICES AND GRAPHIC DESIGN
Creative services are being elaborated as the sub function of the creative industries. This sector is a considerable contributor for wealth through creativity offerings. When creativity is being discussed about or within an organization then it is being included as writing, production as well as designing. The organizational entities comprise of Ideation consultancies, Public Relations firms, agencies for branding, agencies for promotion etc. Different firms operating in creative services offer services to other business entities or directly to the public. Various business models move around marketing the duration or time of the skilled personnel or professionals. In the case of Start-ups the barriers for entry are not too restricting really.
Sometimes the ideas are also termed as the asset of creativity. People, resources, ideas, actions that go against the traditional practises and functionalities and actions leading to productivity comes under creativity services.
In the era of present Digital Marketing environment the terminologies of graphic design and creative are being used in each other’s place. The process of creativity is all about getting an output that is altogether completely new, unique and different in all contextual references.
Graphic Designis basically associated with being the physical process of creating or building or creating modifications into something that can be visualised. There is more a functional element when it comes to graphic design. The requirement of skills is pre dominant factor in graphic designing.
It is a function of visualised communication and problem solving by photography, illustration etc. In this process the symbols, visuals and images are being collaborated so as to attain a formidable and a structured output that turns out to be productive. Logos and brand signs are being designed with the help of Graphic Designing. Web designing is a major function undertaken by the graphic designers.
Both Creative Services and Graphic Design are complimentary to each other but more importantly creativity is primarily a classification of Graphic designing in designing.