Lead generation is peripherally the commencement of interest of customers towards a product or concerned business services. The generation of leads is persistently being done for functions like list build ups or lead for sales. Leads emerge from different activities and sources like internet, referrals or telephonic conversations. Lead is basically the information or arranged set of data. It sometimes takes the demographic shape in terms of information. When it comes to sales leads the generation depends upon the FICO Output or score like age, income, psychographic etc.
As far as Marketing leads are concerned the specification for brand comes much more prominently as the core reason.
Nowadays this process of lead generation is taking a completely digital structure that uses internet to generate inquiry for products and services as per the specification mentioned and offered.
In the easiest of terms it is the utilisation of digital interface which can be a database, internet or any specifically specialised service to attain or obtain information for expanding the scope of a business, increasing quantum of revenue. In case of manual leads the basic sources can be telephonic directories and internet databases.
On the other hand the websites and webpages are being termed as the best sources to generate leads.
Functionalities of Lead Generation
- Aligning product through marketing and customer service
- Integration of Customer Relationship Management
- Complete automation of Marketing procedures
- Generation of demand through inbound marketing.
- Proposition of Lead Segmentation
- Scoring of lead depending upon demographics and other aspects.
- Nurturing of lead phenomenon.
- Assignment of leads to the concerned sales personnel or the department of sales.
- Rendering Customer Service.
It resultantly ends with Analysis and regularised and optimal feedback at regular time durations and intervals.
Lead generation procedures:-
- There has to be a development of a suitable and digital Landing page.
- Finding measures to induce them to visit and come up to the landing page.
- Collection of Data and relevant information through important sources.
- Implementing the action plan for sharing content for the above purpose.